Sometimes, as I say, stuff just falls in my lap, or in my
mailbox. One such example of smarmy,
pseudo-free baloney did indeed get left on my front porch last week. It was a handbill that built a carefully
constructed castle of baloney. Follow
along with me here:
First, the handbill says, in big letters, “NEIGHBORHOOD
RENOVATION PLAN” and underneath “NORTHWEST OHIO HOMEOWNERS ONLY.” Doesn’t that sound exclusive? Like you’re lucky enough to qualify? But for what? And how exclusive is "northwest Ohio." I mean, there's no boundary, and for government programs that are area-specific, there are boundaries--they have to be in certain zip codes, or census tracts, or counties. But this doesn't specify.
Let’s keep reading: “YOU MAY BE ELIGIBLE FOR HOME REPAIRS-REVITALIZATION
& FUNDING.” What does that mean? Everybody is “eligible” for home repairs—who
wouldn’t be, as long as they pay for it?
And it’s “may” be, not “are.”
And funding? By who? Notice that nobody is saying. They are careful to cover their butts, however,
by noting that they are not a government program (in much smaller print), and
not part of the recent stimulus act.
By throwing around words like “eligible,” “qualify,”
“program,” “revitalization,” etc., they create the illusion that you may be
able to get something for nothing, without actually getting in legal trouble by
promising something. In fact, when I looked
up this particular business in the Better Business Bureau, they had been
contacted by the BBB: “The BBB requested that the company modify their
advertisement to minimize the possibility of misunderstanding by the reader and
to provide a clear understanding of what the company is offering. The company
failed to modify the advertising at our requests.” No kidding.
When you get handbills like this, a good place to start
looking is in fact the BBB website. You can search by company name, phone number
or website address and see if they have received any complaints, and what sort. In Ohio, you can search by company name orkeywords on the attorney-general’s website to see if a complaint has been filed
against the company. If they say they
know about “programs,” and imply “funding assistance,” ask what government
office runs the program, then check your yellow pages or public library to see
if such an office exists. Better yet,
call that office. Don’t fall for obvious
scams like this.
For places you might want to start investigating to find real home-fix up programs, try this.
For places you might want to start investigating to find real home-fix up programs, try this.
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